GUND was founded in 1898 and is currently the leading and oldest soft toy manufacture for plush toys in the U.S. All over the world it had been recognised as creating a shift in the industry and producing high quality products and now we have some new soft toys in stock!

Each style of toy is unique in its own way which is appealing to all age ranges. This is why anyone can recognise a GUND when they see it because of the toys expression and body language. The toy industry had changed massively since the 1800’s but something which hasn’t changed is GUND’s quality and demand.

Over the years the one thing that has changed is the company’s designs. From Mickey Mouse to Felix the Cat, GUND attracts all tastes. There hundreds of designs to choose from and we have a vast selection available.

GUND has been nominated for and has won numerous awards including Golden Teddy Awards and TOBY Industry Awards for plush designs. The Golden Teddy Awards and TOBY Industry Awards are the hallmark of the plush industry’s recognition.

Borngifted.co.uk has introduced three new products from the GUND collection. These are: Mighty Mo Gorilla, Marabella Blue Paisley Bear, Popsicle Colourful Teddy Bear, and Boo – The Worlds Cutest Toy. These can be for both girls and boys and we would recommend Popsicle Colourful Teddy Bear for the younger child.

Things you might not know about GUND;

• For GUND’s 100th anniversary celebration in 1998, Rita Raiffe designed a one-of-akind GUND bear that sold at auction for $100,000. All of the proceeds were donated to four children’s charities, including the Pediatric AIDS Foundation and the Cerebral Palsy Association of Middlesex County, New Jersey
• The GUND Foundation was formed over 20 years ago and provides children in “distressed” situations with a toy to hug. Working with select organizations, the Foundation has contributed more than 500,000 GUND toys to sick, impoverished, or displaced children.
• Celebrating the 100th anniversary of the naming of the teddy bear in 2002, the U.S. Postal Service chose to use a GUND bear on its commemorative stamp recognising the 1902 naming of the teddy.

Babies and children are renowned for their love of soft toys and here at Born Gifted we have a delightful range of plush items which not only provide comfort and security but also aid learning. We are proud of the quality items we stock and are confident that our customers will be happy with their purchase and come back for more.
Children will usually choose a favourite bear, carrying them wherever they go and possibly showing signs of unhappiness should their inanimate friend not be present. The closeness and stability of a familiar toy plays a huge part in a child’s routine which is extremely important in determining how the world works and where they fit in.
Some of the soft toys we offer include Paddington Bear, Peter Rabbit, Jemima Puddleduck, Me to You and The Very Hungry Caterpillar, allowing children to bring their favourite story book characters to life. Non character soft toys comprise bears, monkeys, kangaroos, elephants, dogs, dinosaurs, rabbits and so much more. In addition to the standard plush toys, soft books boasting various colours and textures make great gifts. To compliment such an item, we also hold an array of soft quirky rattles and teethers designed to hold any child’s attention. With so many to choose from, you can be sure to find something suitable for your child no matter their age.
Cuddle blankets have risen in popularity over the last few years. They are perfect for girls and boys, easy to carry and provide the best of both worlds, being half bear/character toy and half blanket.
Of course, soft toys are not specific to children. Many adults love receiving them as gifts. Our Steiff and Fynn bears are notorious for both collectors and as one-off treats.

Have a look at our soft toys and if you have any questions please get in touch with us!  Browse the soft toy section here.