Gruffalo Toys and GiftsWritten by Julia Donaldson and illustrated by Axel Scheffler, 'The Gruffalo' has become one of the best loved children's characters of recent years. The story itself tells of a mouse's journey through the woods where he comes across a host of creatures that would eat him in a minute given the chance. The artful mouse invents a friend he intends to dine with - the Gruffalo.
It's a wonderful story that every child should read, based on a Chinese folklore story of a fox that borrows the terrors of a tiger.
The Gruffalo has sold millions of copies worldwide, and has been adapted into a short film, first screened on BBC1 on Christmas Day 2009.